silver.
pixels.
caffeine.
Lu Smith is a product design director with over 18 years of experience leading many multi-disciplinary teams through empathy, culture, and pragmatism within the UX process.
A tinkerer, at heart, he advocates for early, rapid prototyping - a “fail early, fail hard” approach to design problems. Always leading with “what if”, Lu strives to uncover the unknowns within an assignment — before there were standards and patterns of a practice, there was an observer and an experimenter.
He is currently based in Atlanta.
random facts
born in Germany.
lived in 14 different cities, between 3 continents.
first language was French.
does not speak French.
the term “Black American Music” > “jazz”.
doesn’t like his food to touch. at all.
originally an English-major.
believes Rick James was the GOAT.
enjoys Brutalist + Anti-design methodologies.
un pocito de mi experiencia.
CNN International
Razorfish
Sapient
BBDO
JWT
NCR
State Farm
Mailchimp
Ford Motor Co.
Mailchimp
a few notable brands
Bridgestone-Firestone
Delta Airlines
Ford Motors
Georgia Aquarium
Home Depot
Lincoln Motors
Marines
Meijer
Mercedes-Benz
Microsoft
Porsche
Publix
Royal Caribbean Cruises
San Francisco Airport
UPS
US Virgin Islands
