Marines

Battles Won : Anthem
The US Marine Corps has a rich legacy within American culture. As the oldest military branch in the US, The Marines contributions to pivotal moments in history became storytelling vignettes within the campaign. Battles Won : Anthem was a celebration of that.

The digital experience leveraged a bronze Battles Won sculpture, created by Kris Kuksi, allowing visitors to dive into a mix of archival imagery, videos, and stories spanning The Marines’ 240+ year history.

Team
Doug D’Arrigo, Creative Director
Brad Harvey, Copy
Demetrius Hill, Copy

Markets
2017, USA

Agency
J. Walter Thompson

Deliverable
Dotcom

Role
Design Direction
UX Strategy

1.Home.png
2.hover.png
3.video-1.png
2.2.copy.png
3.video.png
4.2.image.png

vignettes

Previous

Apex
Next

Valic