Porsche

Vehicle Tracker
For high-value customers, Porsche requested an experience to help reiterate their brand promise of inspiring through innovation. The subsequent experience entailed a select tier of customer receive a complimentary tablet from their dealer with a pre-installed experience upon purchase of their vehicle.

The experience was highly personalized, allowing the new driver to receive real-time logistical data about their customized vehicle; status of assemblage, introductions to their technicians, and vehicle specs where inclusive. Exploratory moments such as Porsche’s history, the evolution of their vehicles, and image/ video galleries reiterated the brand promise of the 70+ year old brand.