San Francisco International Airport

Reimagining the Intrigue of Travel

A first-class upgrade to the typical "You Are Here" airport map. Serving as the centerpiece of a newly renovated International terminal, SFOFlight Deck combines industrial design, data visualization, and technology to promote the attractions, facilities and history of the San Francisco International Airport.

Aesthetically, we executed on a “modern vintage” sensibility; merging the history of SFO’s legacy with an innovative experience.

Markets
2014, San Francisco

Deliverable
Architectural (Gensler & KPA)
Environmental
Touchscreen

Form Factors
6 56” Multitouch Displays
Rear-projection Mapping
Mobile App

Agency
SapientRazorfish, Emerging Experiences

Role
Design Direction
Experience Direction

Team
Derek Jones, design & motion lead
Dung Tien Le, programmatic motion lead
Jamie Da Silva, content strategist
Wells Caughley, tech lead
Joel Johnson, engineer

1.welcome.png
2.1.history-detail.png
2.2.history-token.png
2.3.history-award.png
2.history.png
3.1.explore-open.png
3.explore.png
4.museum.png
4.2.museum-detail-2.png
4.1.museum-detail.png

Data Visualization

Programmatic animation test of real-time flight data rear-projected to 20ft frosted glass.

motion tests

sizzle

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